作为世界10大化妆品公司之一的拜尔斯道夫集团于1882年创立。中国一直以来都是拜尔斯道夫集团的重点战略地区在统一的领导团队带领下,拜尔斯道夫中国主要由两大业务单元构成,即以妮维雅和优色林为主导的护肤业务单元,及以舒蕾、美涛等为支撑的洗护业务单元。各品牌在中国均享有很高的知名度与市场占有率。


拜尔斯道夫中国致力于在一个领导团队的带领下同时加强对上海及武汉两大业务基地的规划与建设。位于上海的市场部利用各项市场营销创意及人才资源打造竞争力中心;同时,位于武汉的研发中心也将通过推出一系列创新产品以引领市场。此外,拜尔斯道夫中国区也一直在加大人才建设,通过不断地吸引和发掘顶尖人才进一步加强行业竞争力。


今后,拜尔斯道夫中国区将继续秉承追求美的信念,以高质量的标准打造值得信赖的品牌,旨在为中国消费者提供更多更好的产品并力争成为中国最具影响力的个人护理用品企业之一。


As one of the Top 10 cosmetic manufacturers in the world, Beiersdorf Group was founded in 1882. China has always been the key strategic region in BDF, which is under a unified leadership team and consists two Business Units in China, i.e., skin care business mainly of Nivea and Eucerin and hair care business mainly of Slek and Maestro, have all enjoyed high market share in china.


Beiersdorf China is committed to strengthening the planning and construction of its two Business Units in Shanghai and Wuhan under one leadership team. The Marketing Department in Shanghai creates a competitiveness center by tapping into the diversified marketing ideas and talent pool in the region, while the Innovation Hub in Wuhan will roll out a series of innovative products to lead the market. Besides, Beiersdorf China has made unceasing efforts in team building through constant attracting and identifying top-notch talents who will help enhance its competitive edge.  


In the future, Beiersdorf China will with its unyielding pursuit for beauty, build reliable brands by benchmarking against the highest standards in the market, in order to provide Chinese consumers with more and better products and rank among the most influential personal care manufacturers in china. 




2018年12月03日

美国纽约梅隆银行
艾欧史密斯

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